OSP continue work with Dobbies to improve space performance, build, manage and maintain fixture and planogram library throughout seasonal changes across the majority of categories and provide Visual Merchandising support to selected categories. Applying best practice principles (Home, Fashion, Gift, Spa), OSP liaise with the Dobbies Buying & Merchandising team and in house Visual Merchandising department.
Our Micro and macro teams work across all indoor categories to ensure a consistently commercial and cohesive handling of product and space. We perform sales analysis and cost to fill of ranges to ensure planning the space in the most commercial yet aesthetically pleasing way to equip Dobbies to drive profit performance and optimize stock holding.
OSP provides Dobbies with sales analysis on a micro and macro level of a category, allowing Dobbies to make the most commercial decisions on what lines to discontinue, increase volume on etc. We provide a visual overview of discontinued lines to increase the efficiency of Dobbies range review process before providing them with new season floor plans/macros for all grades of each category.
Once we have updated all planograms with new season products, establishing adjacencies and flow are taken into consideration to provide aesthetically pleasing displays, alongside sales data, product density and target capacity, we offer a collated (grade specific) pack to send out directly to all stores to ensure compliance. This means that stores are only given information that is not useful to their set up, offering the most efficiency.
On a recent project, OSP undertook the integration of Waitrose into Dobbies on top of our normal support:
Archie Stewart, Head of Buying – foodhalls, said: “We have worked with OSP on a number of vital projects, the most recent being the roll out of Waitrose in our foodhalls across the estate.
“This new collaboration between Dobbies and Waitrose brings Waitrose food and drink to our customers. Shoppers can choose from an extensive selection of products including the Essential Waitrose range, bringing you quality and value every day, the largest own label brand of Organic food with Waitrose Duchy Organic and No. 1, the very best of Waitrose.
“Using sales data and analysis, OSP worked with our team on the planogramming, helping to optimise space allocation for each category. Planograms are an essential tool that provide stores with a visual aid to set up the foodhall for success. The data from the planograms also informs our shelf fill decisions and stock requirements. The OSP team, and the accurate planogram service, help Dobbies meet the demands of the ever-evolving customer needs and trends.
“Having worked with OSP on a number of projects, they offer a professional service and understand our commitment to providing an excellent customer experience.”